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The Mission at Beautycounter is to get safer products into the hands of everyone. As the Founder and CEO of BabyBox.com, I chose to partner with Beautycounter to provide information and solutions to our clients.

Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.

What's worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids' bodies every single day, day after day.

IT IS TIME FOR A CHANGE The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. Over the past two decades, the European Union has banned close to 1,400 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.

WE DESERVE BETTER, AND WE'RE DOING SOMETHING ABOUT IT. At Beautycounter, we're committed to a health and safety standard that goes well beyond what's required by U.S. law: We've prohibited the use of more than 1,500 questionable or harmful chemicals through "The Never List™" — all while ensuring our products perform and that they're as indulgent as any other luxe shampoo, lipstick, or oil in the market.

IT'S NOT EASY WORK, BUT IT'S WELL WORTH IT. This is about progress — not perfection. Because every little bit counts.

How Our Formulas Differ

BAN INTENTIONALLY The Never List™ is made up of approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.

SCREEN RIGOROUSLY Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

LEARN CONSTANTLY There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.

SOURCE RESPONSIBLY We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived.

SHARE TRANSPARENTLY Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Beautycounter.com.


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Beautycounter Baby Collection

Beautycounter Safer Sunscreen Collection

Beautycounter Kids Collection

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Beautycounter Safer Skincare Collection

Beautycounter Safer Cosmetics Collection

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